Tailwind is a SaaS startup helping small businesses grow through smart, automated marketing. Over the past three years, I’ve led design through a pivotal transformation—redefining the multi-network strategy, creation, and scheduling tool into a focused, Pinterest-first experience that delivers clarity, speed, and measurable results.

As Lead Designer, I drive product strategy and design direction across Tailwind’s suite of AI-powered features—shaping intuitive, human-centered tools that make advanced tech approachable for non-technical users. I spearheaded the design for SmartPin and Made for You, Tailwind’s flagship AI features, enabling users to generate high-performing content from their own websites in seconds.

Beyond product work, I’ve championed the evolution of our design practice—building systems, elevating collaboration, and leading the product team toward iterative, research-informed decision making. From updating our design system to integrating user research into our product rhythm, I’ve helped foster alignment, momentum, and creative excellence across teams.